What good is a website if it doesn't significantly increase your chances of winning new business?

It only takes a person 7-10 secondsto determine their first impression of your company when viewing your website. That is the shortes, most valuable time for your company, so why risk losing that potential sale by having a website that doesn't correctly represent your company? Your website should be an experience for your customers. That is what Logica Studios specializes in. We spend time researching your company so we can effectively and efficiently design your website to convert that potential customer into a paying customer.

Business cards are one of the most powerful and inexpensive marketing tools you can use.

Here are 50 surefire tips to make the most out of your business cards:

Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.
Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.
Keep all the information in your business card current. If you changed address or phone number, don't scratch the old number and write down the new one by hand; get new business cards.

Banner Design Tips: Turn Your Vinyl Banner Design Into an Advertising Masterpiece

By its very nature, a vinyl banner is meant to be like a big flexible poster or billboard. That makes it a piece of advertising, so all the rules and techniques that apply to advertising design should apply to vinyl banners as well.

Rookie Banner Design Mistakes

In the advertising business you see rookie advertisers making the same design "mistakes" over and over again. They think people are going to walk up to their poster, billboard or vinyl banner and examine every detail. So they cram it with lots of product information, a detailed map of how to get to their store, and the phone numbers of all their sales reps. read more

I Have a Secret to Tell You - I have had such a hard time writing for this subject! I wanted to write about colors and color schemes and how we can be more efficient if we know more about it, but I'll be honest, I hit a brick wall. For a graphic designer, the world of color is where we thrive. The more vibrant the color, the better I like it. With that being said though, color invades every nook and cranny of our lives. It infuses us with emotions and subconscious messages, creating pizzazz and passion wherever we look. As graphic designers we have to know which colors send the right message. Do we need to show fire and excitement with the color red, or do we need the calming effect of sky blues and soft blue-greens? Just the names of the colors themselves evoke a reaction. I wanted to start with a few elementary color schemes to refresh our muted memories. Everyone knows about Primary Color Schemes. These are our basic colors from which all others are derived. We are taught in preschool and kindergarten the colors red, yellow and blue. These bright cheerful colors have carried their way throughout our adult lives, reminding us to slow down, stop or go at the neighborhood intersection, or that we are in trouble by the law enforcement officer when we ignore those suggestions. The grocery ads are splashed with red urging us to buy the items on sale for the week instead of the other name brands. Big yellow school buses with happy laughing children bring back memories of our own school days as well. But what do these colors mean and how do they work for the designer? read more

Desk Top Publishing software does not solve your copywriting and professional design/layout problems any more than owning a wrench makes you a qualified mechanic.

Do you find yourself reluctant or even a tad apologetic when you hand out your company's brochure? Are you unhappy with it, but not sure why? If so, chances are you need a new brochure. But before you leap into that project, consider some of the points that follow. A little thought and planning now will go a long way in the creation of a brochure which both projects your corporate identity and image positively and is a brochure of which you can be proud. read more

Much of what I have to say here is for those who are relatively new to the Internet (or, have been around awhile be STILL haven't learned how to behave when using others artwork). If you can sit still a minute and read this you will learn to be cool, and stay out of legal trouble, when dealing with graphics on the Internet. The payoff (if you need a payoff for learning to do the right thing) is that you'll have plenty of graphics and clipart to play with, plus know how to get inexpensive custom graphics. You might even make the great leap into becoming a graphic artist yourself and find employment and satisfaction for years to come. read more

branding (noun)
“the act of giving a company a particular design or symbol in order to advertise its products and services” from Cambridge Advanced Learner’s Dictionary
The dictionary definition of branding is simple but it’s amazing how few business leaders understand its importance. I have meet directors from large, international businesses who do not see any reason for investing in fresh design, in pr, in web innovation or in core messages. read more

Practically every business creates a brochure, but it’s often an exercise in futility. How effective can it be when it’s an additional duty for someone who doesn’t want to do it? Then the business ends up with a boring, “say nothing” piece of piffle handed out willy-nilly.

But you wouldn’t do that, would you? I didn’t think so! Before you complete your brochure, consider the following. read more

How a newsletter looks is important. A well-designed newsletter will draw readers to it. The design elements in a newsletter include the nameplate, masthead, headlines, departments, charts and graphs, art and photographs and color. All work together to give a newsletter a distinctive and unified look. All help make the newsletter easy to read and full of useful information.

Nameplate

As you would expect, the nameplate contains the name of the newsletter. It's usually at the top of the first page. But it doesn't necessarily have to be at the top. It can also be along the side, in the middle or at the bottom.

The nameplate is sometimes called the masthead. This is a misnomer. The correct terminology is flag. The masthead is described in the next section. The nameplate consists of the name, the subtitle, the origin of the newsletter and the date. read more

1) Appeal to lifestyle desires

Appeal to what makes a person buy

Sometimes people buy to fill a need but most of the time people buy because of want. They buy something they want because they envision feeling better, more satisfied after they have exchanged their hard-earned money for the product or service you have to sell. The art of creating the desire to buy is appealing to the customer's desire to attain a particular lifestyle. Show the customer the lifestyle they can attain and desire and you will sell more product. read more


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